Transforming Content Into a Visual Journey

Challenge

Tell the story of the Baikal–Amur Mainline (BAM) in a way that immerses users in the atmosphere of the Soviet era and helps them emotionally connect with the scale, ambition, and human stories behind the construction — all while maintaining interest throughout the long-form narrative.

Solution

I designed an immersive, editorial-style long-read experience inspired by Soviet avant-garde aesthetics. The result is a bold, rhythmic scroll-based journey where form and content work together to evoke the spirit of the time and the monumentality of the project.

To achieve this, I implemented:

A dynamic visual language rooted in constructivism and Soviet avant-garde principles
A clear chronological structure, guiding the reader through different stages of BAM's development
Custom typography and geometric layouts to create tension, movement, and energy
Archival imagery, propaganda posters, and interactive maps to support the narrative
Parallax effects and smooth scroll-triggered transitions to preserve flow and deepen immersion

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